van Aarsen

Since 1949, Aarsen International, based in Panheel, has been developing and producing machines and installations for the production of animal feed. Van Aarsen’s products are sold worldwide.


Automation has always played an important role within the company. In order to be able to quickly and accurately make a calculation and quotation at the customer’s table, Aarsen has chosen to use a sales configurator in the sales process.

After a 3-week pilot phase in which Merkato was firmly felt by some experienced employees and compared to alternatives, Quootz’s Merkato was chosen with full conviction.

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