In Gelderland, precisely between Gorinchem and Culemborg, lies Asperen: the home base of Innovatec. Innovatec is a leading company fully focused on innovative hatchery automation. It provides custom production lines and solutions worldwide.

Innovatec sees a configurator as a crucial part of the transition to CTO (Configure-to-Order). This way, the engineering team can now fully immerse itself in innovation. Thanks to Merkato, quotations can be easily and quickly generated. The thought process is also supported through adjustments in the workflow, and the international sales apparatus is facilitated by the configurator’s international implementation. Lastly, Merkato will significantly reduce pre-sales engineering hours.

The integration with Ridder is taken care of by FlexProces on behalf of Innovatec.

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