Parketfabriek Lieverdink

For several generations, wood enthusiasts have made Parketfabriek Lieverdink a reliable and high-quality parquet floor manufacturer in the Netherlands. Based in Doetinchem, they supply parquet floors, as well as other flooring and floor-related products, to specialized retailers. Consumers can find inspiration on their website, but sales are conducted through hundreds of resellers in the Netherlands, Germany, and Belgium. With their commitment to high quality and keeping their promises, Lieverdink ensures that this group of resellers experiences significant growth. In 2021, the company was acquired to secure its continuity. For the management, employees, resellers, and consumers, nothing changed except for the fact that the organization embarked on a process of modernization. The sales process also came under scrutiny. How could it be made more efficient, modern, and consistent for Lieverdink, the resellers, and the consumers?

Immediate Conviction

Google led Lieverdink to Quootz. A phone call followed, and the first meeting took place in December 2022. By March 2023, Lieverdink had already decided to invest in Merkato. The confidence in Merkato was so high that they didn’t even consider other configurators. With Merkato, Lieverdink can precisely achieve what they envision: standardizing and modernizing the sales process, making it much simpler for resellers. Quootz and Lieverdink are now embarking on this exciting journey together, and by the end of April, four Lieverdink employees had already started the Merkato training.

Configuring on the Website

Lieverdink places great value on its established reseller network. One significant advantage of Merkato is that the configurator makes life easier for resellers. The configurator can be offered on the websites of these resellers using an embed code, and it can even be fully customized to match their own branding. This not only stimulates, modernizes, and simplifies consumer sales, but it also does so in the reseller’s unique look and feel. This is a significant professionalization step for both Lieverdink and its resellers, enhancing the sales process.

We are eager to see what the future holds and how Merkato can add even more value.